Foodie F-Rants: E-V-Oh-nO!

On today's shopping trip I saw something so revolting and frightening that I wish I could go back to being blissfully unaware of its existence:

RACHEL RAY EXTRA VIRGIN OLIVE OIL! And of course it is called "EVOO"!

When did this culinary crime against humanity happen? And more importantly, can the Rachel Ray juggernaut be stopped?

I think I'm going to be sick... somebody get me a garbage bowl!